Public Privacy Notice

Edwards Metals Limited - Document Version 1.0

Edwards Metals takes your privacy seriously and this privacy notice describes how we make use of and protect the information you give us. If you are asked to provide information, it will only be used in the ways described in this privacy notice.

This privacy notice was updated on: 25 May 2018


Under the terms of the Data Protection Act 2018 and the European Union General Data Protection Regulation there are six grounds which justify processing of personal data, namely:

  • consent of the data subject [you]
  • performance of a contract [i.e. carrying out the work you have instructed us to do]
  • compliance with a legal obligation imposed on us
  • vital interests of the data subject [you]
  • legitimate interests of the data controller [us]
  • public interest

At least one of these will always apply in respect of any of your data we process.

What data we gather

We may collect the following information:

  • Your name, the name of the business you work at and the contact details relating to said business
  • Your business information including email address and phone details
  • Demographic information such as postcode, preferences and interests
  • When you enquire or place an order with us, relevant product requirements and interests
  • Communication and marketing preferences
  • We do not intentionally or knowingly collect or maintain information relating to children

This list is not exhaustive and we may collect other information for the purposes set out in this document.

How we use this data

Collecting this data helps us understand what you are looking for from us, enabling us to deliver improved products and services.

Specifically, we may use data:

  • For our own internal records
  • To improve the products and services we provide
  • To contact you in response to a specific enquire
  • To send you promotional emails about products, services, offers and other things we think might be relevant to you
  • To send you promotional mailings or to call you about products, services, offers and other things we think might be relevant to you

Disclosures to third parties

  • If we are required compulsorily by law to disclose documents or give information relating to your affairs pursuant to a court order or notice or demand served by any person with authority to compel such disclosure, we shall comply. Sharing data in these circumstances is justified by the legal obligation imposed on us.
  • We may disclose relevant information to a credit reference agency in order to decide whether to extend credit to customers and upon what terms. This is justified by our legitimate interests.
  • We may disclose relevant information to any person or company authorised by us to undertake debt collection activity against you. This is justified by our legitimate interests.
  • We may disclose relevant information to our insurers in the event of you making a claim against us. This is justified by our legitimate interests.
  • We do use a third-party service provider to manage credit card processing. This service provider is not permitted to store, retain, or use billing information except for the sole purpose of credit card processing on our behalf.
  • We do not send customers’ data outside of the EEA, except in relation to customers’ own data where they are themselves outside the EEA.
  • We do not sell any personal data.

How long we keep data

We will not retain your data for longer than necessary and only for the purposes outlined in this policy. Retention periods differ, based on what data we hold. It is not expected that we will hold personal data longer than 6 years.

Legal basis for processing customer personal data

Edwards Metals collects and uses customers’ data because is it necessary:

  • to conduct our legitimate interests (as set out below)
  • for exercising our rights under a contract of sale
  • for addressing our legal obligations

Generally, we only rely on consent as a legal basis for processing in relation to sending direct marketing communications to customers.

Customers and data subjects have the right to withdraw consent at any time. Where consent is the only legal basis for processing, we will cease to process data after consent is withdrawn. To withdraw consent, write to the contact at the end of this document, or email using the link in the left of this page.

Our legitimate interests

The legal basis under normal conditions, for processing customer data, is that it is necessary for the legitimate interests of Edwards Metals, including:

  • The supply of goods and services to our customers
  • Managing safety, health and welfare of our customers, staff and others
  • Promoting, marketing and advertising products and services
  • Sending relevant and tailored promotional communications to individual customers
  • Understanding customer behaviour, activities, preferences, and needs
  • Developing new products and services and improving existing products and services
  • Legal and regulatory obligations
  • Detecting, investigating and preventing crime, fraud and prosecuting offenders, including working with law enforcement agencies
  • Managing customer contacts, queries, complaints or disputes
  • Protecting the organisation, its staff and customers, by taking appropriate legal action against third parties who have committed criminal acts or are in breach of legal obligations to us
  • Handling legal claims or regulatory enforcement actions taken against us
  • Undertaking our duties to our customers, colleagues, investors and stakeholders

Requesting details of what information we hold on you

You have the right to request details of personal information which we hold on you under the General Data Protection Regulations. If you would like a copy of the information held on you, please apply in writing to the postal address shown below, providing your contact details. We may contact you to confirm your identity before providing any information.

We will use reasonable endeavours to provide information held about you within 1 calendar month of the receipt of your written request.


We will always hold your information securely. To prevent unauthorised disclosure or access to your information, we have implemented suitable physical, electronic and managerial procedures to safeguard and secure the information we hold.

Cookie Policy

Our website does not use cookies to monitor visits to the website or to collect personal data.

Links from our website

Our website may contain links to other websites.

Please note that we have no control of websites outside of our domain. If you provide information to a website to which we link, we are not responsible for its protection or privacy. Always be wary when submitting data to websites. Read the website’s data protection and privacy policies in full.

If you have any questions about this policy, please write to:

Edwards Metals Ltd, 37 Birch Road East, Wyrley Rd, Witton, Birmingham, B6 7DA

Or contact us by telephone or email using the details in the contact summary to the left.